Anime on Wheels

Revolution Marketing to Give VIZ Media's Hot New Anime Movie a Unique Red Carpet Rollout
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In a joint effort with VIZ Media, Revolution Marketing has developed a 92-seat, state-of-the-art, mobile movie theater that will travel to one Wal-Mart
in each of 15 cities, allowing the big-box giant the never-before-seen
opportunity to host a theatrical premier of a DVD title they will then be
selling.

"We had never seen a direct to DVD title benefiting from a true theatrical release," said Andrew Klein, President, Revolution Marketing. "We came up with
a mobile theater tour because it brings the big screen theater release concept directly to the retailer carrying the DVD title. Where else could you see a movie, leave the theater, go buy it, take it home and watch it again. This is a truly unique concept, that I think you'll see other production companies borrow in the future."

Not being a big fan of either direct-to-dvd films or anime, I don't actually have much to say about this, other than it's a pretty cool idea. It appeals to my more general sensibilities about theatrical release events servicing smaller and more targeted audiences. This rolling theater combines some of the fun and anticipation of a travelling music tour, with the blow-away-your-senses sensationalism of a well-executed blockbuster release.

The nomad in me (and maybe the fact that Martha never seems to wanna stay put) suggests that I should keep close track of this idea. Maybe the theater I own will turn out to be an RV :)