Sunday, November 26, 2006

Co-ops and Numbers

So a quick update -- over the last three months, I have: quit my job at Google, Spent approximately 1.25 months on vacation in Europe, moved to Hawaii, interned with the Hawaii International Film Festival, started working on a construction site as a laborer, and finally done the thing I came here to do... I've worked two nights as an employee of a real, live, multiplex.

The Ko'olau 10, to be exact.

And for a while, I thought, I'd be too busy with my 3 jobs to contribute anything meaningful to my blog of blogs. BUT after two nights at the job I've always wanted, I had to post about two things I was thinking about.

1.) I think movie theaters would support a FANTASTIC co-op variant. Maybe.

I've probably mentioned the idea of a co-op movie theater before, because it tends agree with my liberal communist slant :). But my current vision of it is really just an incremental change to the current system that would benefit two parties that really have a stake in the movie theater's success.

So, after 2 days of working in the concessions booth, I have to say, I'm blown away by the beauty of the efficiency machine that sits behind the counter. There's never any downtime, there's always cleaning, sweeping or restocking to be done. When the rush comes, people are working in super-adjustable, minimal bureaucracy style to pump orders out efficiently and accurately. And the whole theater is like this. More importantly, it has to be this way, because it's the only way, the operation is able to turn a profit. Concessions have to sell. They have to sell in volume, and they have to sell for large profit margins.

As an employee of Consolidated Theaters, the benefits are a frequent movie-goer's dream (I should know). Free Movies for you and up to 3 friends and HALF off concessions!

This got me to thinking, wouldn't it be rather natural to have people that come to the movies every week, work and multiply their productivity in the amazing movie theater machine, rather than pay the marginally helpful ticket fee every week? The benefits are numerous

- it could help keep operations costs down if people could play a limited role and only receive movie benefits
- the community as a whole would have a better understanding of and relationship with the operation of the theater which, I hypothesize, would increase either loyalty or attendance
- the full time, or more permanent employees, would have more meaningful work as managers, and coordinators of the benefits-only employees, and would spend their time retuning the machine, while...
- ...spreading around the occasional tedium of operating the machine
- solutions to problems would have a natural customer service orientation since they would all be customers
-there's a growth track for both employees of the theater and patrons of the theater (who can grow into benefit-employees, and even full time employees if they want). Allowing for growth seems to be a good key for customer retention.

I actually came across this idea while discussing the Hawaii International Film Festival operation. We were talking about volunteer shortages, and it had been suggested that we take volunteers from the people standing in line. I had already thought converting patrons into volunteers would help add a new and interesting dynamic for the long time festival supporters that would also help them understand our problems.

Same kind of thing here, but in a lot of ways, even better. People like me, who go to the movies a lot, eventually start looking for ways to cut costs. One can't sustain 10 dollar movies, 10 dollar snacks 2 or three times a week on normal working class salary. So things like theater hopping, sneaking food in, etc all start becoming the only way to deepen (so to speak) and add sophisticatication one's relationship with the theater.

The only problem would be to enforce the quality standards, training, and incentives that are inherent in a paying employee contractual relationship. But that's where you can turn to the beauty of the corporate number crunching machine. If the machine is just modified to suit this purpose, I think it could easily accomodate benefits-only employees.

It might only be me, and in reality, there may be very few people who are actually interested in saving 15 dollars a week by putting in an hour at the concessions stand. But it may open up a whole new market of customers who have outgrown the theater or are just tired of paying the money and have found ways like netflix to cut costs.

Philosophically, I also think it's important for businesses to run like this. Eventually, the ones running the places, shouldn't be the ones who do it for the money, but the ones who actually like doing it. This is a good way to start bridging the gap for the movie-lovers to make their way over to becoming movie operators.

2.) In a previous blog entry, I speculated about some keeping set of statistical measurements much like the ones John Hollinger of ESPN keeps for NBA players. Well, I found out that multiplexes DO in fact keep awesome numbers like this. They record fascinating things like, the number of patrons that show up per employee hour worked, concession sales per ticket sold, etc. All rather logical things from the perspective of running an efficient business, and all rather effective in incentivizing the things that will make the theater use it's resources efficiently to turn the largest profit.

What was missing (at least from what I've seen so far) are the counterbalancing statistics. The ones that focus on the customer satisfaction side, and prevent unfettered pursuit of the profit calculating numbers. Stuff like, amount of time a customer spent waiting in line. Accuracy of order. Satisfaction with purchase, etc. With the right set of numbers, you could just start optimizing the hell out of them with the operation, and still get all the important things right. Keeping the business alive, while still fulfilling the purpose of having the service in the first place.

10 Comments:

At 2:49 AM, Blogger shahbaz azhar said...

music
music download
free music download
download music
music
google
yahoo mail
yahoo game
yahoo chat
messenger yahoo
yahoo
yahoo mail
yahoo
yahoo game
yahoo chat
yahoo messenger
movie
movie download
free movie download
movie theater
movie
movie download
free movie download
movie theater
finance
personal finance
car finance
yahoo finance
shopping
online shopping
shopping center mall
game
free game
online game
download game
yahoo game
game
free game
online game
download game
yahoo game
music download
free music download
music
download music
credit card
apply for a credit card
credit card debt
business credit card
google
google search
google search engine
google earth
music download
download music
free music download
music
business
home business
business opportunity
home based business
movie
movie download
free movie download
movie theater
movie download
free movie download
movie theater
movie
Free Movie Download
music download
music download
download music
music
music download
download music
music
music download
music
music
picture
loan payday
aishwarya rai
Maria sharapova
online
Resveratrol
kareena kapoor
movie theater
dans movie
bank of america
american airline
cell phone
Link!
finance
personal finance
yahoo finance
car finance
insurance
car insurance
payday loan
auto loan
pesonal loan
johnny cash
cash advance
cash
advertisement
magazine advertisement
free advertisement
BETA
MAIL
MOBILE
TMOBILE
CASH LOAN
money
PAKISTAN
INDIA
UK
LONDON
DUBAI
JAPAN
NEW YORK
KARACHI
COLLEGE
UNIVERSITY
HOTEL
ENTERTAINMENT
ART
FORUM

 
At 11:32 AM, Blogger Sam Rocker said...

Hey Ben, my name is Ethan Rodgers, a news reporter and writer, and i actually have a question and a comment. First;y, this was really interesting to read. My question is simple- it's about theater hopping. I'm writing an article on it in the Jackson Mississippi area and i was wondering if you knew of any statistics on theater hopping (or money lost in the process) available or if you knew any statistic of your own or if you could possibly ballpark how much money a theater loses because of movie hopping. Just a question. If you happen to get around to this and can help me out you can e-mail me at ethanrodgers@belhaven.edu, i greatly appreciate your time. Thanks man.

 
At 1:59 PM, Blogger joen05 said...

Hi Ben! Great post you have going here. I work in a movie theatre as a manager, and about the customer satisfaction statistics, those are kept as well! Random surveys or blind checkers are often used in theatres to monitor what guests think of the building they are in. Its tough to get responses, so they're not as successful as they could be. People just don't want to spend the time doing it! Keep up the good work, perhaps we can exchange links!

http://joen05.blogspot.com

 
At 10:10 PM, Blogger karyesyntii said...

I like your liberal Communist slant. :} That's a great idea & has me thinking...

 
At 7:09 PM, Anonymous Jill said...

Thats interesting. The Ko'olau 10, is supposed to be a nice theater!

 
At 12:48 AM, Blogger wsxwhx657 said...

情色成人色情小說 -
夜未眠情色成人影城 -
金瓶梅情色成人短片交流 -
0951情色成人頻道 -
自拍俱樂部 -
辣妹自拍 -
辣妹自拍俱樂部 -
素人自拍裸體圖片 -
小魔女自拍天堂 -
自拍貼圖 -
台灣美女自拍 -
台灣辣妹自拍俱樂部 -
自拍照片 -
台灣美女自拍網 -
台灣自拍俱樂部 -
素人自拍 -
小魔女自拍 -
JP自拍俱樂部 -
台灣偷拍自拍貼圖論壇 -
素人自拍104美女貼圖區 -
男同志自拍影片 -
自拍電影免費下載 -
台灣辣妹自拍 -
TT1069同志交友網 -
AIO交友網站 -
交友網站 -
網路交友 -
電話交友 -
MSN交友 -
亞洲交友中心 -
PC網路交友 -
夫妻情侶交友聯誼 -
一夜情交友聊天室 -
MSN線上交友 -
做愛圖片 -
做愛影片 -
做愛姿勢 -
免費音樂試聽 -
免費下載手機鈴聲 -
免費線上漫畫 -

 
At 12:58 PM, Anonymous オテモヤン said...

オナニー
逆援助
SEX
フェラチオ
ソープ
逆援助
出張ホスト
手コキ
おっぱい
フェラチオ
中出し
セックス
デリヘル
包茎
逆援
性欲

 
At 9:08 AM, Anonymous hometheater said...

good idea get workers to part time shifts for free movies.

 
At 10:34 AM, Blogger Britta said...

Yea for sure a part time job at a movie theater is a great idea for free movies. I seriously spend $60 to $70 bucks a month on new movies. I also think theater season passes would be AWESOME!!!!

 
At 10:23 AM, Anonymous Theater Seating Champ said...

Congratulations on your new journey. I'm sure it wasn't easy making the move, quitting your job, etc. Adjusting your life in any form is never an easy task.

 

Post a Comment

<< Home