ESPN.com - NBA - Bucher: Sterling successful on his terms

ESPN.com - NBA - Bucher: Sterling successful on his terms

...as always, wisdom from the NBA

"Which is what a good owner does -- he makes a customer feel welcome, thereby improving the chance that he'll come back again and drop a little more coin in the owner's pocket. Or maybe Sterling isn't that mercenary. Maybe he believes Clippers fans are in on the joke with him. Maybe he doesn't believe anyone -- much less the thousands of anyones who continue to follow the Clippers -- could be stupid enough to continue to dream that their team eventually will be more than a form of entertainment and evolve into a point of pride after so many years of repeatedly running the same cycle from bad to promising to bad again.


"I hang in there with them," Carl says. "That's just the way it is."


Maybe that's why my admiration for Sterling isn't quite what it might have been before. A good owner takes advantage of that attitude. A good person finds a way to reward it."